Creative Lead work at DeviantArt
Below are marketing campaigns that I worked on at DeviantArt in my role as Creative Lead. My role in these projects was to set the creative direction, plan the campaigns, give design feedback, keep the team on deadline and ensure delivery of impactful and engaging campaigns that fulfilled the creative briefs.
21st Birthday celebration video
We created a video to celebrate the milestone of DeviantArt turning 21 years old.
We decided to focus on our users and their accomplishments rather than make it about the company. We wanted to highlight all the community activity and show users how much they had interacted with each other and grown as artists. Plus we wanted to use this video as an opportunity to show that we were listening to feedback and developing new products for our users.
Team
Creative Lead Katie Mantle
Motion graphics Marquis Love
Executive Producer Julian Schratter
4 Ways to monetize your art
This campaign was designed to increase awareness around the ways users can monetize their art on DeviantArt and direct users to a guide to help them understand those ways.
For this project we decided to represent imagination and the 4 ways to monetize your art with an illustrated version of the site UI, characters that represent various types of artist and pixel art icons. The assets created were support drivers for the site, social media assets and an email.
Team
Creative Lead Katie Mantle
Designer Ethan Coy
Character design Karen Tsai
Fall Horror Challenge
Halloween is a fun time at DeviantArt and the DA community loves to participate in Halloween challenges and contests. In this contest users were invited to submit an original piece of art for the prompt ‘Your Worst Nightmare.’
We created a contest landing page describing how to enter, the collection of prizes to be awarded and a section about the judges. This contests was sponsored by Huion.
We also created a suite of support drivers for the site and social media assets to promote the contest.
Team
Creative Lead Katie Mantle
Designer Karen Tsai
DeviantArt Birthday - Five nights at Freddie's homage
This campaign was a fun take on Five nights at Freddie’s, with.a DA characters portrayed as creepy animatronics in a Pizza palace. There were fun and games for the users to participate in, and a birthday 50% Off Sale for Core membership. We even introduced a new character to the DA universe, a creature with a cake head, dripping icing and razor sharp teeth.
We created a landing page using the DA editor journal, support drivers and social media assets.
Team
Creative Lead Katie Mantle
Designer Karen Tsai.
